Ronnell Luster is the Founder and CEO of Nelly's Cosmetics, a beauty brand built on creativity, confidence, and community impact. She launched her business at just 14 years old, independently building her website, creating marketing campaigns, photographing products, and growing her brand from the ground up. Her dedication and entrepreneurial mindset have transformed a simple idea into a growing business with a mission to inspire others.
After graduating high school at 16 and becoming a licensed esthetician at 17, Ronnell continued expanding her vision beyond cosmetics. Today, she offers professional skincare services, develops beauty products, and creates educational experiences that encourage creativity and self-expression.
In addition to Nelly's Cosmetics, Ronnell is the founder of STEAM Beauty, where she combines beauty, science, and entrepreneurship through hands-on activity kits that teach children skills such as jewelry making, cosmetic creation, and business ownership. She is also a children's book author and illustrator, designing educational products that inspire young minds to dream big.
Beyond business, Ronnell is a dancer, actress, musician, and artist who believes creativity has no limits. She is passionate about giving back through community events, youth entrepreneurship programs, and initiatives that support children and families. She is also committed to supporting the autism community through future events, partnerships, and outreach efforts that promote inclusion and opportunity.
Through every venture, Ronnell's mission remains the same: to empower others to pursue their passions, embrace their creativity, and build successful futures without limitations.
Follow Ronnell
TikTok: @Ronnell414
Instagram: @ronnellreign
Facebook: @ronnellreign
YouTube: @ronnellreign
Nelly's Cosmetics takes pride in offering clean and high-quality beauty products that cater to diverse skin types and preferences. Our commitment to excellence extends to the manufacturing process, which takes place in Guangdong Shenzhen, China. Through stringent quality control measures and ethical practices, we ensure that every product meets the highest standards of safety and efficacy. With a focus on innovation and inclusivity, Nelly's Cosmetics continues to redefine beauty standards while prioritizing the well-being of our customers and the environment.
Since its launch in March 2022, Nelly’s Cosmetics has generated an estimated revenue of $22,000, which includes income from events hosted by the brand, pop-up shop marketplaces, retail partnerships with small boutiques, and online sales. Based on current growth trends, the brand is projected to increase revenue by approximately $10,000+ more each year, when measured on a 12-month cycle from March to March. With the recent formation of By Ronnell LLC as the parent company, Nelly’s Cosmetics has already earned an estimated amount >$1,000 under this new legal structure. Nelly’s Cosmetics is now proudly operating as a subsidiary of By Ronnell LLC.
Children Books
Alongside my beauty products, I also write children's books! A few of my titles are available exclusively on Amazon, and if you catch me at a pop-up shop, you might be able to grab a signed copy in person.
At Nelly’s Cosmetics, we take pride in creating high-quality products crafted with care especially for teen and young adult skin. Every formula is designed to be gentle, effective, and affordable, so both our team and our customers feel confident, proud, and seen.
